Time, billing, and partner comp, reconciled.
Project profitability, WIP tracking, and partner distributions for professional service firms that bill by the hour.
Where partners need real numbers.
Time & billing
Integrating time tracking with invoicing and tracking billable vs. non-billable hours.
Project profitability
Understanding which clients and projects are actually profitable after all costs.
WIP tracking
Managing work-in-progress, unbilled time, and revenue recognition on long engagements.
Partner distributions
Partner draws, guaranteed payments, and K-1 preparation for partnerships.
Same business. Same twelve months. Different ending.
What staying put quietly costs
- Utilization and realization nobody measures, so the firm grows headcount instead of profit.
- Owner pay set by leftovers instead of policy, and taxed accordingly.
- WIP and unbilled work aging quietly into write-offs.
What changes when we take it
- The three numbers that run a firm, utilization, realization, and margin per client, on one page.
- An owner-comp structure planned with your advisor, reviewed as profit changes.
- Billing discipline that turns work already done into cash on time.
The fourteen-day assessment costs nothing and you keep every deliverable either way. The only thing at risk is another year of the left column.
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The full firm stack.
Books, time-billing sync, WIP, partner accounting, and K-1s.
- Time billing system integration
- Project profitability analysis
- Work-in-progress (WIP) tracking
- Client-level P&L reporting
- Partner distribution calculations
- K-1 preparation for partnerships
- Utilization rate tracking
- Realization rate optimization
- Multi-partner compensation modeling
- Professional liability insurance tracking
What you get, every plan
- Books closed on your plan's schedule, every month.
- All fifty states covered.
- Open seven days a week.
- 14 days. No card. Keep the deliverables.
Written for professional services firms, not a brochure.
Nothing below is a summary. Each position names the section it rests on, so open only what applies to you.
01What quietly costs you money5 we find most↓
None of these are exotic. They are the ones we find most often when we open a new set of books.
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01
Assuming your firm is a specified service trade or business, or assuming it is not, without anyone reading the regulation
Section 199A(d)(2) and Reg. 1.199A-5 list the SSTB fields, and the list surprises people in both directions. Law, accounting, consulting, health, financial services, brokerage, athletics, and performing arts are in. Architecture and engineering are expressly excluded, which is a departure from the older section 199 definition. Consulting itself is narrower than the word sounds. Reg. 1.199A-5(b)(2)(vii) defines it as the provision of professional advice and counsel, and says it does not include services other than advice and counsel, such as sales or economically similar services, or the provision of training and educational courses. The same paragraph also excludes consulting that is embedded in or ancillary to the sale of goods or the performance of services by a business that is not otherwise an SSTB, where there is no separate charge for the consulting. Many firms get a verbal answer once and never revisit it.
Claim the deduction when you are not entitled to it and you are looking at tax, interest, and a possible accuracy-related penalty under section 6662 on examination, across every open year. Fail to claim it when you are entitled and you hand back a deduction worth up to 20 percent of your qualified business income every year nobody checked.
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02
Booking a retainer as revenue the day it hits the bank
The money arrives, the bookkeeper sees a deposit, and it gets coded to income. On the cash method that is often not wrong for tax, which is exactly why nobody catches it. For running the business it is fiction. An unearned retainer is a liability until the work is delivered, and in a law or title practice a retainer held in a client trust account is not the firm's money at all.
Revenue spikes in the month you sign and goes flat during the months you actually do the work, so every margin number describes a business that does not exist. Owners take distributions against it. Then a client terminates early, the unearned portion has to go back, and the cash is gone. Where the funds were trust funds, spending them is a bar or licensing problem, not an accounting one.
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03
Running an S corporation and paying yourself in distributions with token payroll, or no payroll at all
Distributions are not subject to Social Security and Medicare tax, so the incentive is constant. There is no safe harbor percentage in the code. An officer who performs services is a statutory employee under section 3121(d)(1), Rev. Rul. 74-44 treats amounts paid in lieu of salary as wages, and courts have recharacterized distributions as wages where the owner performed the services and the salary was not defensible, including in David E. Watson, P.C. v. United States, decided by the Eighth Circuit in 2012.
On examination the IRS reclassifies distributions as wages and assesses employment tax, penalties and interest across every open year. There is a second cost people miss. Your section 199A wage limitation and your retirement plan contribution limits both key off W-2 wages, so understating salary can cost more in lost deduction and lost deferral than it saved in payroll tax.
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04
Treating cash-basis receipts as if they were a measure of performance
Cash basis books recognize revenue when the client pays, so a strong collection month reads as a strong production month and a slow one reads as a slump. Engagements delivered in June show up in the August profit and loss. Unbilled work in progress does not appear anywhere on a cash-basis balance sheet, so value you have already produced and not yet invoiced is invisible.
You make hiring and compensation decisions off a lagged signal. You look flush in a month you underperformed and you cut in a month you delivered. At year end the cash method lets you accelerate deductions and defer income, and if nobody is modeling that deliberately in the fourth quarter you take the tax result the calendar handed you instead of the one you chose.
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05
Serving clients in multiple states and filing only where you sit
Public Law 86-272 protects a business from state net income tax where its only in-state activity is soliciting orders for tangible personal property. Services are not tangible personal property, so it gives a service firm nothing. Most states now source service receipts on a market basis, to where the customer receives the benefit of the service rather than where your team performed the work. An out-of-state remote employee commonly creates income tax nexus and a payroll withholding obligation, though the specific thresholds, day counts and reciprocity agreements vary state by state and have to be checked individually.
Filing obligations accumulate quietly in states you never registered in, and because an unfiled return generally does not start the statute of limitations running, the exposure does not age off. It usually surfaces at the worst moment, during diligence on a sale or a partner buy-in, as an unquantified liability that reduces the price or holds up the close.
02The numbers your business actually runs on6 to know cold↓
Utilization rate
Billable hours divided by available hours, per person and per team. Available hours means the hours you actually pay for, after holiday and paid time off, not a theoretical 2,080.
Utilization is the capacity signal. It tells you whether the next hire is a revenue decision or an overhead decision. If utilization is low and you hire, you are buying idle capacity. If it is high and sustained and you do not hire, you are about to lose people or lose quality.
As a rule of thumb, set the target by role rather than firm wide. Delivery staff carry a high target, owners and business developers should carry a deliberately lower one. We do not quote an industry percentage here because the credible surveys are paywalled and firm mix varies too much for a single number to mean anything. Measure against your own trailing twelve months first.
Realization rate
Amount actually invoiced divided by the standard value of the time recorded. Anything discounted, written down at billing, or absorbed as scope creep lives in the gap.
This is the number that explains a busy year with no money in it. Utilization can be excellent while realization quietly bleeds. The write-down usually happens informally at invoicing and never gets recorded anywhere the owner can see it.
Track it per engagement and per client rather than as a firm average. A firm average hides the two clients doing all the damage.
Collection rate and days sales outstanding
Cash collected divided by amount invoiced, and the average number of days an invoice sits before it is paid.
Utilization times realization times collection is your true effective rate. Each stage is a separate leak with a separate fix. On the cash method there is a further wrinkle. A receivable you never collect gives you no bad debt deduction, because you never took the income in the first place.
Compare DSO to your stated payment terms. As a working rule, if terms are net 30 and DSO is 60, your terms are decorative. Aging past 90 days is the conventional point at which firms start treating a receivable as a bad debt conversation rather than an asset.
Effective hourly rate on fixed-fee and retainer work
Total fee for the engagement divided by every hour actually spent on it, including the hours nobody logged.
Flat fees and retainers do not fail loudly. They fail as a slow drift where the scope grows and the fee does not. Effective rate is the only view that catches it, and it is the number to have in hand at renewal.
Compare it to your standard rate. If a flat-fee engagement lands well below your hourly rate, either the fee is wrong or the scope is.
Unbilled work in progress, in days
The value of delivered work not yet invoiced, expressed as days of revenue.
WIP is cash you have already spent payroll to create and have not asked for. Every day it sits is a day you financed your client at no charge. It is also the largest thing missing from a cash-basis balance sheet, which is why cash-basis firms consistently underestimate what they are owed.
On engagements billed at milestones or on completion, WIP is a real balance and zero is not the goal. Keeping it deliberate and short is.
Revenue concentration
Share of trailing twelve-month revenue from your largest client, and from your top three.
Concentration is the risk a buyer or a lender prices first, and it is the risk owners are slowest to see, because the big client is usually the pleasant one. It also drives realization, since the largest client typically has the most negotiated rate and the most absorbed scope.
Know the number, and know what happens to payroll if the top client leaves next quarter.
03Where the tax work is5 positions↓
Each one names the section it rests on and who is allowed to perform it.
Section 199A qualified business income deduction and the SSTB question
IRC section 199A, Reg. 1.199A-5, Rev. Proc. 2024-40 (2025 amounts), Rev. Proc. 2025-32 (2026 amounts)
The 20 percent qualified business income deduction is permanent after the One Big Beautiful Bill Act. For a specified service trade or business it phases out over a range above the threshold and reaches zero at the top of that range no matter how much you pay in W-2 wages.
Read the full position, 268 more wordsShow less↓
For 2025 the threshold is $197,300 single and $394,600 joint, with the deduction fully gone at $247,300 and $494,600. For 2026 the threshold is $201,750 single and $403,500 joint, and because the Act widened the phase-in range to $75,000 for single filers and $150,000 for joint filers, the deduction is fully gone at $276,750 and $553,500.
The Act also added a minimum deduction of $400 under section 199A(i) where you have at least $1,000 of qualified business income from an active qualified trade or business, indexed after 2026. Two positions are worth real work before you accept an SSTB answer. First, architecture and engineering are excluded from the SSTB definition, and consulting is narrower than the word suggests.
Reg. 1.199A-5(b)(2)(vii) limits it to advice and counsel, excludes sales or economically similar services and the provision of training and educational courses, and excludes consulting that is embedded in or ancillary to a non-SSTB business where there is no separate charge for it.
Second, the de minimis rule in Reg. 1.199A-5(c)(1) says a business with $25 million or less in gross receipts is not an SSTB if less than 10 percent of gross receipts are attributable to the service field, dropping to 5 percent above that receipts level, which can matter for a firm with a mixed revenue base.
Above the threshold, a non-SSTB is limited to the greater of 50 percent of W-2 wages or 25 percent of W-2 wages plus 2.5 percent of the unadjusted basis of qualified property immediately after acquisition, which is why owner salary and the deduction have to be modeled together rather than separately.
Who does it: In house
S corporation election and a documented reasonable compensation position
IRC section 3121(d)(1), Rev. Rul. 74-44, Form 2553, Rev. Proc. 2013-30
For an owner materially involved in delivery, the S election converts residual profit above a reasonable salary into a distribution not subject to Social Security and Medicare tax. There is no statutory percentage.
Read the full position, 139 more wordsShow less↓
An officer who performs more than minor services is a statutory employee under section 3121(d)(1), Rev. Rul. 74-44 treats amounts paid in lieu of salary as wages, and the question has been litigated, including in David E. Watson, P.C. v. United States.
The defensible approach is to split your role into its parts, price each part against comparable market data for your market and firm size, and write the analysis down before the year rather than after the notice. The election itself is Form 2553.
Where the deadline has passed we prepare the late election relief request under Rev. Proc. 2013-30, though whether relief is granted is the IRS decision, not ours. The salary number also drives your section 199A wage limitation and your retirement plan contribution room, so the lowest defensible salary is frequently not the best answer.
Who does it: In house
Method of accounting, and the qualified personal service corporation exception most firms have never heard of
IRC section 448(b)(2), 448(c), 448(d)(2), 451(c)
Cash basis is a planning lever for a service firm, because it lets you time income and deductions in the fourth quarter deliberately by managing when invoices go out and when expenses are paid. Section 448(c) sets a gross receipts test for using the cash method, indexed each year.
Read the full position, 144 more wordsShow less↓
Separately, section 448(b)(2) turns off the C corporation and C corporation partner restrictions entirely for a qualified personal service corporation.
Section 448(d)(2) defines that as a corporation substantially all of whose activities are in health, law, engineering, architecture, accounting, actuarial science, performing arts or consulting, where substantially all the stock by value is held by employees performing services in that field, retired employees who performed them, their estates, or someone who acquired the stock by reason of death within the prior two years.
If you are an accrual taxpayer taking advance payments, section 451(c) allows a one-year deferral of the portion not earned in the year received, which is the correct treatment for a prepaid retainer. The point is not that one method is better. The point is that the method should be a decision with a computation behind it, revisited as receipts grow.
Who does it: In house
Multi-state sourcing, market-based rules, and pass-through entity tax elections
Public Law 86-272, IRC section 164(b)(6) as amended by the One Big Beautiful Bill Act, state PTET statutes
Public Law 86-272 protects only solicitation of orders for tangible personal property, so it gives a service firm no protection at all. Most states source service receipts on a market basis, to where the customer receives the benefit, which means revenue can be sourced to a state your team has never set foot in.
Read the full position, 150 more wordsShow less↓
A remote employee commonly creates income tax nexus and a withholding obligation, subject to state-specific thresholds and reciprocity agreements that have to be checked one state at a time. Where a state offers a pass-through entity tax election, the entity pays the state tax and deducts it at the entity level, moving the deduction outside the individual SALT cap.
That cap is $40,000 for tax year 2025 and $40,400 for 2026, phasing down where modified adjusted gross income exceeds $500,000 for 2025 and $505,000 for 2026, with a floor of $10,000.
The cap and the phase-down threshold each rise 1 percent a year through 2029, and the cap reverts to $10,000 for tax years beginning in 2030, so PTET planning has a horizon worth putting on the calendar now. PTET elections are made state by state on state deadlines, and a missed election is generally not fixable after the fact.
Who does it: In house
Contractor classification, the new 1099 thresholds, and the accountable plan
Form 1099-NEC, Form 1099-MISC, Form 1099-K, Reg. 1.62-2, One Big Beautiful Bill Act
Agencies and consultancies run on freelancers, and worker classification is the exposure that follows. The test is control, not the existence of a contract, and a misclassification assessment reaches back across open years for withholding, the employer share of FICA, and penalties. Two mechanical items matter now.
Read the full position, 139 more wordsShow less↓
The reporting threshold for Form 1099-NEC and Form 1099-MISC rose from $600 to $2,000 for payments made after December 31, 2025, indexed after that. It changes who you have to file for. It changes nothing about whether the payment is deductible or whether the worker is correctly classified.
Separately, the Form 1099-K threshold is $20,000 and 200 transactions, after the $600 threshold was repealed retroactively, which matters if you collect through a platform. On the owner side, an S corporation should reimburse home office, mileage and travel through a written accountable plan under Reg. 1.62-2, so the reimbursement is deductible to the company and not income to you. The alternative route is closed.
The One Big Beautiful Bill Act made the suspension of miscellaneous itemized deductions permanent, so unreimbursed employee business expenses are not deductible on your personal return.
Who does it: In house
Professional services questions.
How do you integrate with our time tracking software?
We integrate with all major time and billing platforms including Clio, TimeSolv, Bill4Time, and others. We pull billable hours into your accounting system, reconcile invoices, and track realization rates to optimize billing practices.
Can you handle partnership accounting?
Yes, partnership accounting is one of our specialties. We manage partner capital accounts, calculate distributions based on your operating agreement, handle guaranteed payments, prepare K-1s, and model compensation scenarios for partner negotiations.
How do you track project profitability?
We implement project accounting that tracks not just billable hours but every cost associated with each engagement, including allocated overhead, staff costs, and direct expenses. That gives you true profitability at the client and project level.
Who advises your growth?
Two weeks. Real profitability by client, by project, and by partner. You keep the deliverables.
Curious how we stack up? See how we compare to Pilot →