ABOUT · THE NAME IS A QUESTION

    Where are you going?

    WAYG is an acronym and a question. Five questions, really, and one answer. Every question that matters about your money starts with one of five words.

    Rafael Rosario Jr, founder of WAYG.
    RAFAEL ROSARIO JR · FOUNDER

    I built WAYG so an owner never has to run their business on a guess again.

    Returns are prepared and signed in house by an IRS registered tax preparer. Rafael is an IRS PTIN holder and his Enrolled Agent credential is in progress. Representation before the IRS, and work that has to carry a CPA signature, is coordinated through contracted Enrolled Agents and CPAs under a signed engagement letter, at your request.

    ( 01 )  THE DOOR, THE FIRST HELLO

    What are your goals?

    Every engagement here starts with this question, asked out loud on your first call. Not revenue targets we invent for you, your actual goals: the truck, the second location, the year you stop working weekends. The work only makes sense pointed at something.

    OUR ANSWER · WHO WE ARE

    A firm built around one question

    WAYG is an accounting, tax, and advisory firm in Coral Gables, Florida, built in 2026 on twelve years of practice. We work in English and in Spanish, for owner operated businesses in all fifty states, and every relationship starts the same way: we ask about your goals before we ever open your books.

    Because the answer changes everything. The owner saving for a second location needs different moves than the owner planning an exit. We listen first, and the plan comes from what you said, not from a template.

    ( 02 )  THE PAIN OF RUNNING BLIND

    Why are you guessing?

    Most owners see their real numbers once a year, in April, when nothing can be changed. In between, decisions get made from memory and the bank balance. Books that close every month end the guessing, and the anxiety that rides with it.

    OUR ANSWER · WHAT WE DO

    Everything your money touches, in one place

    Bookkeeping that closes every month. Payroll that runs on time. Taxes planned all year and filed without surprises. Advisory from someone who already knows your numbers. One monthly subscription, prices published before you ever talk to us.

    It all lives in your portal: your cash, your taxes set aside, your deadlines, and what is safe to pull, updated as you run your business. You stop guessing because you can see.

    ( 03 )  THE VISION, THE NAME ITSELF

    Where are you going?

    The name is the vision. WAYG began in 2021 as an idea about helping people reach their goals, and it became an accounting firm because money is where most goals live or die. The letters ask where you are going; everything we build exists to answer it.

    OUR ANSWER · OUR STORY, OUR WHY

    From a question to a firm

    Our founder spent over a decade in a Miami tax practice watching the same story repeat: owners profitable on paper and anxious every April, because their numbers arrived too late to act on. WAYG began in 2021 as an idea about helping people reach their goals, and became a firm in 2026 because money is where most goals live or die.

    The why has never changed: no owner should have to run their business on a guess. Every tool we build and every call we take exists to end that.

    ( 04 )  THE CHOICE OF A GUIDE

    Who advises your growth?

    Software alone will not advise you, and an accountant you meet once a year cannot either. Here you get both: software that acts on your numbers every day, and a person who knows your name, your business, and your language, in English or Spanish.

    OUR ANSWER · HOW WE DO IT

    Software that acts. A human who answers

    The software does the relentless part: it keeps the close on schedule, moves the tax reserve every month, watches your deadlines, and computes what is safe to pull every morning. Your accounting team makes the judgment calls. Machines do not get tired in March.

    The human does the part software cannot: your guide reads what the software finds and answers the same day, in plain language, in English or Spanish. Not a rotating pool. One person who knows your name, your business, and your goals.

    ( 05 )  THE MOMENTUM, EVERY MONTH

    When are you growing?

    Timing beats effort. A conversation in November changes the outcome of the year; the same conversation in April can only describe it. A monthly rhythm means every move happens while it still counts.

    OUR ANSWER · WHAT YOU CAN EXPECT

    The standard we hold ourselves to

    Books closed by the 15th. Answers the same day you ask. Prices public before the first call. A tax season that ends with a number you already knew. That is the dedication, month after month, and we expect you to hold us to it.

    And where we are going: WAYG is becoming the one operating system an owner needs to run the business, so that books, cash, payroll, taxes, and the decisions they feed all live in one place, with one team behind it. We are your guide.

    The answer to all five: We are your guide.

    THE STORY, TOLD SIMPLY

    Software that acts. A guide who answers.

    Our founder has run a Miami tax practice since 2014, working with business owners who were profitable on paper and still anxious every April. The pattern was always the same: the books arrived late, the taxes arrived as a surprise, and the owner made every decision from a guess.

    WAYG was built in 2026 to break that pattern, as its own company rather than another layer of paperwork. The software coordinates the close on your schedule, moves the tax set aside every month, and computes what is safe to pull every morning, while your accounting team handles the judgment that still needs a human. The guide reads what the software finds and answers the same day, in plain language.

    Every price is public before you ever talk to us, because the way a firm handles its own numbers tells you how it will handle yours.

    FOUNDED 202612 YEARS IN PRACTICECORAL GABLES, FLALL 50 STATES
    START WITH THE QUESTION

    What are your goals?

    Tell us in the 14 day assessment. No card, no obligation, and you keep the deliverables either way.

    Where are you going?

    We are your guide.

    Accounting, Tax, Advisory. One monthly fee. A live portal. A human who knows your business.

    Start free trial

    We are your guide.

    Accounting · Tax · Advisory.

    1701 Ponce De Leon Blvd, Suite 305

    Coral Gables, FL 33134

    (305) 396-2000·hello@wayg.co

    Open 7 days a week

    • Mon to Fri · 8am to 8pm
    • Sat · 10am to 5pm
    • Sun · 12pm to 5pm

    Eastern Time

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